Even if you aren’t published yet, you should be building a name for yourself. Waiting until your book has been released wastes precious time. By the time your book is available, you could have people already anxious to buy it. And building a name is something you can do in about fifteen minutes a day.
Start with the Twitter, Facebook, LinkedIn, and Google+. Link them all through Hootsuite, and you can schedule updates to go to all four places at one time. Don’t worry that you don’t have a book to post about yet; you’re building relationships, communicating with other authors, and following in their footsteps.
Just a quick reminder. Don’t continually post about your upcoming book. The object is to create a following, people who are interested in what you have to say, your credentials, and your experience. The fastest way to run people off is to continually pummel them with talk of your book. Instead, talk about other things that interest you as well. Engage with other writers and readers.
Though you can schedule updates, you do want to be actively involved on Twitter and Facebook. Ask thought-provoking questions. Respond to other Twitterers. Delight your followers with your wit, and occasionally, let them know you’re working on your first book or you have a book scheduled for release. When I say occasionally, I mean no more than every three days. Just schedule those updates at different times throughout your promo days to allow all your followers to see it.
Just get started, and you’ll be surprised at how popular you can be if you allow your personality to shine through.